A Shopify studio for mission-driven founders
We provide the strategic clarity, frictionless support, and empathetic partnership pre-$1M founders need to build resilient e-commerce brands.
Proudly among the 1% of creative studios owned by a woman of color
Representation matters. With nearly three decades of experience supporting global CPG brands, SHADOWNUT is dedicated to helping marginalized founders access the same level of strategic thinking, technical excellence, and digital craftsmanship that powers industry-leading brands.
We don't just understand the challenges our clients face—we've lived them. That shared experience allows us to approach every engagement with empathy, cultural fluency, and a first-hand understanding of what's at stake.
Featured Work
Launched to move inquires out of their DMs and into a funnel to qualify leads instantly
Rebuilt to spread buying behavior across all product categories—not just the bestseller
Supported a successful event brand expand into e-commerce to sell exclusive collections
More than a sales channel
Your Website is the Operating Center of Your Brand
Your website becomes the connective tissue between your brand strategy, sales, marketing, customer experience, and operations.
We build the capabilities that help founders scale. When one is missing or disconnected, growth becomes harder, customer acquisition becomes more expensive, and revenue slips through the cracks.
Focused Sprints. Real Momentum.
The Ekiden Method
We’ve done the long, exhaustive projects with months before seeing value, they drain momentum and give the illusion that one project will change everything.
Instead, we embrace a way of working inspired by the Ekiden, Japan’s iconic long-distance relay race.
We work in focused 4-week sprints—small enough to experiment, measure, and adapt, yet substantial enough to build meaningful progress toward your ambitions.
Position
We identify the highest-impact opportunities and focus on the work that will create meaningful progress.
- slow traffic,
- difficult discovery,
- lack of trust,
- weak conversion,
- suboptimal AOV, or
- low retention
Sprint
We implement the single lever we believe will create the greatest impact, focusing our effort on testing a clear hypothesis.
- launch a sales page
- optimize navigation
- add trust signals
- remove points of friction
- introduce upsells
- automate post-purchase flows
Pace
We use data points to evaluate what worked and what didn't so every sprint produces insights that strengthen the next.
- revenue + sales
- on-site metrics
- conversion rates
- abandonment rates
- average order value (AOV)
- post-purchase retention
Advance
We apply what we've learned to the next focused sprint, building momentum through consistent improvement.
The Traffic Sprint
Increase 'ready-to-buy' traffic to your store. We create organic entry points and landing experiences to attract higher-intent visitors.
Levers to Choose From
- Build a Blog
- Launch Sales Pages
- Optimize Collections for SEO / AIO
- Create Referral Programs
- Request Backlinks + more
Metrics to Watch
Increased sesions from organic traffic, Lower blended customer acquisition costs (CAC), etc.
The Discovery Sprint
Help customers find the right product faster. We improve your browse and search experiences so customers can reach relevant products faster.
Levers to Choose From
- Simpify Navigation
- Improve Search Performance
- Add Sort + Filter
- Optimize Collections
- Embed Product Recommendations + more
Metrics to Watch
Lower bounce rate, higher time on site, improved conversion
The Trust Sprint
Improve how credibility and trust signals are surfaced throughout the customer journey with trust-building content more accessible at key decision points throughout the experience
Levers to Choose From
- Storytelling on About Page
- Showcase Press Mentions
- Highlight Awards / Certifications
- Post Product Reviews
- Improve Customer Service + more
Metrics to Watch
Lower bounce rate, increased conversion, stronger brand perception
The Conversion Sprint
Improve purchase clarity and reduce friction at the point of decision. We strengthen buyer confidence through streamlined UX, trust signals, and smoother purchase flows.
Levers to Choose From
- Optimize Product Detail Pages (PDPs)
- Embed User-Generated Content
- Add Frequently Asked Questions
- Leverage On-Site Marketing + more
Metrics to Watch
Higher conversion rate, lower purchase hesitation
The AOV Sprint
Increase revenue per order without investing in traffic. We optimize your merchandising, upsells, and incentives throughout the buying journey.
Levers to Choose From
- Implement PDP Upsells
- Integrate Bundles
- Embed Cart Recommendations
- Activate Volume Discounts
- Introduce Tiered Shipping + more
Metrics to Watch
Higher average order value (AOV), increased trial across product line
The Retention Sprint
Activate long-term customer value through optimized retention and re-engagement flows. We refine post-purchase experiences that encourage customers to return and buy again.
Levers to Choose From
- Amplify E-mail Marketing
- Launch Subscriptions
- Promote Loyalty Programs
- Improve Customer Service + more
Metrics to Watch
Higher lifetime value (LTV), improved repeat purchase rate
The Insights Sprint
Not sure where to start? Identify the biggest opportunities impacting conversion, retention, and growth to uncover where improvements will have the greatest impact.
Includes
- Analytics Review
- UX Audit
- Page Heatmaps
- Session Recordings
- Funnel Analysis
- Customer Journey Map
Outcomes
Clear prioritization, Sprint recommendations
The Sprints
Every sprint strengthens one capability your business needs to grow. No two sprints are identical. Every engagement begins where your business will benefit most.
FAQs
How much does a sprint cost?
The first sprint for a new client is $4,400. Every subsequent sprint is $3,100 if booked within 60 days of the prior sprint's completion.
How long is a sprint? What's included?
Your sprint is live within 4 weeks and includes :
- Category Benchmarking
We establish category-specific benchmarks to understand where your store is performing against your peers. - Analytics Review
We analyze your website's current performance to identify opportunities for improving traffic, conversions, user experience etc. - Design + Development
We design and build a targeted solution that improves a key area of your customer journey. - Performance Tracking
We monitor key metrics after launch to measure success and identify opportunities for ongoing improvement. - 1-on-1 Meetings (2)
We meet with you twice during the project to review progress + gather feedback.
How many sprints will I need?
The number of sprints needed depends on your goals. During your Free Consult, we'll discuss your goal for the next 6 months. With that understanding, we'll build an Ekiden Map, containing 1 to 3 sprints.
Do you take on full site redesigns? Or, new site builds?
We would love to redesign your existing website. A site redesign will require a minimum of 2 consecutive sprints.
Sprint 1 will be focused on the buying journey : collection pages, product pages, cart, + checkout. Sprint 2 will be focused on your Home Page + site navigation.
All other pages will be redesigned in a subsequent sprint. Every 4 weeks, you'll see improvement in your website performance.
We are not currently taking on new site builds. Please note that the starting price for a new site build is $12,000. If interested, contact hello@shadownut.com.
Which e-commerce platforms do you work with?
We work with Shopify exclusively. We also leverage a suite of tools like Klaviyo for e-mail marketing, Loop for subscriptions, Okendo for reviews, Recharge for upsells, Gorgias for customer service, etc.
Do you provide branding services?
We are a development studio who specializes in the construction of custom websites. We believe branding is a strategic journey for your business and requires the support of a partner with that specific expertise.
While we do not provide those services directly, we do have access to a talented pool of designers who can meet your branding needs.
We will do the work for you : recruit, onboard, and coordinate the activities with the Designer you choose so that we have a seamless transition from branding to design to development.
What is needed to get started?
Before a sprint is scheduled, we'll share what content is needed to complete design + development. For example, if a sprint includes creating a sales page, all copy, images, video, etc for the page must be provided before the sprint begins. SHADOWNUT will provide specific instructions + resources to ease content collection.
What support is provided after a sprint?
We provide a variety of support options ranging from training videos to monthly retainers for done-for-you website management.
Hello, i'm Yewande!
After 18 years operationalizing global brands such as Cheerios, Pillsbury, Skittles, and Snickers, I have built a studio to help founders convert their mission-driven brands into sustainable businesses.
At SHADOWNUT, we believe the next generation of great consumer brands will come from diverse founders. However, a tension exists. Founders from historically overlooked communities are challenged in finding experienced partners with a shared lived experience and ambition. We create partnerships rooted in providing those founders the support they deserve.
If you're looking for a partner who will ask thoughtful questions, give enterprise-level thinking, and genuinely care about your success, you'll feel right at home.
You're in Good Company
“The website looks amazing!! I am so happy with the response I've gotten and everything about it. Thank you so much!! As always, such a pleasure working with SHADOWNUT.”
Kennedy Bingham
Founder of gowneyedgirl.com
“So many parts of the SHADOWNUT experience have exceeded my expectations. The attention to detail, the personalization, and project management in general has been impressive.”
Janelly Pineda
Co-Founder of untilbrooklyn.com
“We appreciate SHADOWNUT’s diligence and expertise. Thank you again for your proactiveness, thought, and consideration.”